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The new Serenity wheel

The SERNITY wheel  newest enriches our range of products. Designed in partnership with HUTCHINSON, will be presented at the Eurobike show in Germany from 2 to 5 September 2009.

World Exclusive : Airless Tire Technology by Hutchinson and Biron

The SERENITY airless tire concept is the result of many years of research and the culmination of a significant collaboration between Biron engeenering and Hutchinson tires.

This easy to use airless system will change cycling by giving you confidence in the reliability of your tires and the SERENITY that accompanies cycling with that confidence. No more flats or punctures, tube and tire repair or air pressure maintenance!

This patented technology is not a solid rubber tube. It’s made of a light & strong composite structure, covered by a unique long wearing and grippy rubber tread.

Retail availability: End of 2010

Lightweight & long wearing composite structure

Lightweight, strong and durable, the pliable composite structure has been fabricated to last as long as the life of your bicycle.

No air pressure maintenance

No air = No air pressure maintenance. When using SERENITY tire technology, your bicycle is always ready to go, even for last minute rides. You won’t need to bring a pump, tube repair kit or additional tubes.

Low rolling resistance

As a result of its ingenious shock absorbing system, SERENITY offers the best compromise between performance and comfort. Increased rolling resistance from air loss is no longer a performance factor, so all your effort is focused on efficient cycling.

Easy Maintenance – Replace only the worn tread

When your tread wears out, simply replace only the tread without removing other part of the tire. Simple, easy and clean… Pure SERENITY.

Reduction of waste (no tube, or tire casing to discard)

SERENITY technology not only provides a revolutionary airless tire system, but also reduces waste. Compared to a classic tube + tire system, SERENITY is easier to recycle due to the absence of rim beads. Only the tread is discarded, making the waste material easier to recycle into other rubber related products such as sporting goods.

Comfort or performance options

Mix and match treads with different composite structures and create a wide range of tire performance and comfort options. SERENITY delivers the reliable ride you prefer.

Color options coordinate with you our your bicycle.

Technical and cosmetic, SERENITY technology will be available in a range of colors to match either your bicycle or your personal style perfectly.

Hutchinson :

Since its inception in 1853, Hutchinson has developed its knowledge, skill and technological expertise to improve performance, safety & comfort of rubber products. The advanced technologies developed by Hutchinson for the bicycle industry are based on very active and controlled R&D which makes Hutchinson Worldwide® a leader in the production and development of elastomers for the automotive and other industries. more info at

Biron :

Biron is an engineering office that get organized on two major activities.

Firstly, supporting businesses in developing their industrial projects with a total offer covering the entire lifecycle of the product.

The other activity of BIRON focuses on research and development of technically innovative products in the cycle, with a first embodiment, the SERENITY concept studied in partnership with Hutchinson. For more informations :